Hi, I’m Lidia!

I’m a 24 year old Chicago native living in Knoxville, TN. I love Jesus, hot tea, traveling, and all things cats. I love sharing my story with people and reminiscing on the beautiful things God’s done in my life, while looking forward to what’s next. I’m passionate about being a voice for the voiceless. I believe no human should ever be sold or held captive against their own free will.

I’m not perfect, but Jesus is.
I’m human. I make mistakes.
I get back up, repent, & move forward.
Jesus loves, forgives, & serves;
& so will I.

Recent Posts

2-1 Blog: Under Armour: Where do We Go From Here?

In this case study article, what market segments were identified and what segmentation strategies were implemented? I believe that the Under Armour campaign, “I Will What I Want,” used a demographic based segmentation. Demographic characteristics include age, gender, income, education, occupation, social class, marital status, household size, family life cycle, and culture or ethnicity. Under … Continue reading 2-1 Blog: Under Armour: Where do We Go From Here?

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