Hi, I’m Lidia!

I’m a 27 year old Chicago native living in Knoxville, TN. I love Jesus, hot tea, traveling, and all things cats. I love sharing my story with people and reminiscing on the beautiful things God’s done in my life, while looking forward to what’s next. I’m passionate about being a voice for the voiceless. I believe no human should ever be sold or held captive against their own free will.

I’m not perfect, but Jesus is.
I’m human. I make mistakes.
I get back up, repent, & move forward.
Jesus loves, forgives, & serves;
& so will I.

Recent Posts

6-1 Blog: Digital Advertising Predictions

I think in the next 5 years the 3 most significant developments in digital advertising will be Content Marketing, Big Data, and Mobile Marketing. According to Smart Insights, in 2016-2017 the top 5 marketing techniques were content marketing, big data, marketing automation, mobile marketing, and social media marketing. However, today, I think mobile marketing might … Continue reading 6-1 Blog: Digital Advertising Predictions

7-1 Blog: Green for Profit or Green for the Environment

Warby Parker is a retail brand that I believe is socially or ethically responsible. One reason I believe that they are socially responsible is because they have a program called Buy a Pair, Give a Pair. This program is to work with a handful of partners worldwide to ensure that for every pair of Warby … Continue reading 7-1 Blog: Green for Profit or Green for the Environment

5-1 Blog: Top Dog Versus Underdog

Microsoft vs. Apple The Microsoft vs. Apple brand rivalry was number 3 in the top 10 business rivalries on the watchmojo.com video. This has always been the largest rivalry in regards to home computing. Microsoft would have other competitors like Sony and Nintendo and gaming and Google online, however Apple has always been their largest … Continue reading 5-1 Blog: Top Dog Versus Underdog

2-1 Blog: Under Armour: Where do We Go From Here?

Written by: Lidia Bronkowska Market segmentation is the process of dividing the large and diverse mass market into subsets of consumers who share common needs, characteristics, or behaviors, and then targeting one or more of those segments with a distinct marketing mix (Kardes, p.39). According to the Under Armour case study, the founder, Kevin Plank, … Continue reading 2-1 Blog: Under Armour: Where do We Go From Here?

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