4-2 Blog: Effectively Impacting the Consumer Through Digital Media

The Voice does a great job with interacting with their fans. Since their fan base has such a big role in the show, how they market and target that audience is very important. They have created movements and hashtags like #VoiceYourFreedom, #BehindTheVoice, and #RaiseYourVoice. They use their fan base to help instantly (in live time) save contestants on the show. Without having an audience willing to be committed and engaged, the “instant save” aspect of the show would not be successful. The Voice has to continue having viewers come to watch each season, and in hopes, also increase viewers with each season, which in turn will continue to grow fan base interaction with the show, the judges, and the contestants.

Now, The Voice has an app, to further engage their viewers. You’re able to create a “team” of your own, along with the judges based on the contestants that get picked that night by the judges. However, unlike the judges, I believe that on the app, you’re able to switch out contestants on your team as long as blind auditions are still happening. Once blind auditions are over though, your team is unable to change.
Another thing that The Voice does that I think helps them be successful, is that The Judges can and have changed. Blake Shelton and Adam Levine are pretty solid (until a few weeks ago, where Adam Levine announced he was leaving The Voice) and are always judges, but the other two judges have varied. This can bring in new viewers, that can turn into die hard, committed viewers, which is what The Voice essentially needs, because, again, these viewers then become interactive viewers.

I think the little “tension” between Adam and Blake is good mood “lightener” for the show. It adds a little more to the show then just judges picking singers. It helps the audience to relate a little more, because you can see normal conversations happen, along with some “picking” at each other jokes between friends. This helps show that these judges are indeed real people.

At the end of 2018, The Voice launched yet another way to gain even more interaction from their viewers, The Comeback Stage. Six artists from blind auditions that didn’t have a judge turn for them, will be chosen for The Comeback Stage, where they will then be coached by a fifth judge. The judge will pick two finalists and then those two finalists will then appear on the Live Playoffs Results where America will then use the Twitter Instant Save to decide which artist will stay and continue on The Voice. The winning artist will then choose which of the four judges they want to work with. They only show clips of the progress of the artists on The Comeback Stage during the airing of the show, otherwise if you want to see more of it, you can watch on YouTube, The Voice Official App, Instagram TV, Facebook, and NBC.com. This was a great way to hopefully get more interactions, followings, and traffic on these different medias. It also is such a wide option of medias that if someone doesn’t have social media like Instagram or Facebook, they still have a way to follow along with the other outlets.

References:
The Voice: Integration With Live Television
The Voice Launching The Comeback Stage

Leave a Reply

Fill in your details below or click an icon to log in:

WordPress.com Logo

You are commenting using your WordPress.com account. Log Out /  Change )

Google photo

You are commenting using your Google account. Log Out /  Change )

Twitter picture

You are commenting using your Twitter account. Log Out /  Change )

Facebook photo

You are commenting using your Facebook account. Log Out /  Change )

Connecting to %s