Microsoft vs. Apple
- What is the brand strategy being used by the top dog? What is the brand strategy being used by the underdog?
Apple is using a strategy of uniformity, branding, quality, and style while Microsoft focuses on ubiquity. Microsoft is the top dog world wide, but nation wide, Apple beats Microsoft. As stated before, Microsoft focuses on ubiquity, which is why I believe it leads them to be the top dog world wide. But, because of what Apple chooses to focus on, it’s the exact reason they are more successful in America, than Microsoft.
- How can the underdog improve is strategy so that it can gain more market share and surpass the top dog? Provide three recommendations.
I think one way that Apple could surpass Microsoft, worldwide, is to work on their price point and let it be more of a competition in price.
As far as Microsoft surpassing Apple in America, they could possibly work on their target market and design. Which, in my opinion, they have been improving significantly.
- Why do you believe consumers prefer the top dog over the underdog? Which do you prefer why?
Worldwide, I think that consumers prefer Microsoft because of the price point. I have family in Poland, and when we spoke, I remember my cousin talking about how Apple is super hard to afford. While Apple is still expensive in America, they know how to target well and focus on the correct areas to make themselves very appealing to the American market. And now with majority of the cell phone companies, when you purchase the phone, you have the ability to pay on the phone monthly. As far as I go, I am an Apple user. I enjoy the compatibility between all of their products and the simplicity of it. I also love the appearance of their products. They offer slink, modern products.
Top 10 Business Rivalries