Journal

6-2 Blog: Marketing Perspective

One thing I noticed about this type of marketing is that it’s growing quickly. One statement that shocked me was when Gary Vaynerchuck said,

“During the time of this episode airing, four new influencers popped up, making their first video ever — maybe 40, maybe 400. So the market is quite wide. It’s just who’s gonna win the depth game and be the best at it.”

While it didn’t shock me that it happens so quickly, I guess the amount of people that it can happen to is what shocked me. Which leads me to believe that it can be a very competitive “line of work.” Another thing I noticed, is that essentially, these people run the marketing field, because these influencers are the people that every one is following and not just in the United States, but across the world. So, in order to stay up to speed in the advertising game, a company’s best plan is to try to have one of these influencers endorse their company and/or brand.

The influencers use whatever they’re good at to become an influence, whether it be a modeling, dancing, or comedy. However, because of the vast amount of influencers in all sorts of fields, this allows brands and companies to pick which influencer is the best fit for their company. Which is beneficial for the companies, because this has the ability to target a very specific audience, which good lead to higher, better sales and more loyal customers. For example, Nikon, could use a photographer with a high following to help endorse one of their cameras. 

I believe that this use of marketing perspective helps companies become even more relatable, especially to the millennial generation. When they see people they “look up” to or admire endorse certain brands, it shows others someone actually using the product or service. As far as the millennials, that strive to be influencers one day, I believe this probably pushes some of them to buy that product or do that service because this influencer does it, so they need to do it too.

 

References:
The Influencers 

4-2 Blog: Effectively Impacting the Consumer Through Digital Media

The Voice does a great job with interacting with their fans. Since their fan base has such a big role in the show, how they market and target that audience is very important. They have created movements and hashtags like #VoiceYourFreedom, #BehindTheVoice, and #RaiseYourVoice. They use their fan base to help instantly (in live time) save contestants on the show. Without having an audience willing to be committed and engaged, the “instant save” aspect of the show would not be successful. The Voice has to continue having viewers come to watch each season, and in hopes, also increase viewers with each season, which in turn will continue to grow fan base interaction with the show, the judges, and the contestants.

Now, The Voice has an app, to further engage their viewers. You’re able to create a “team” of your own, along with the judges based on the contestants that get picked that night by the judges. However, unlike the judges, I believe that on the app, you’re able to switch out contestants on your team as long as blind auditions are still happening. Once blind auditions are over though, your team is unable to change.
Another thing that The Voice does that I think helps them be successful, is that The Judges can and have changed. Blake Shelton and Adam Levine are pretty solid (until a few weeks ago, where Adam Levine announced he was leaving The Voice) and are always judges, but the other two judges have varied. This can bring in new viewers, that can turn into die hard, committed viewers, which is what The Voice essentially needs, because, again, these viewers then become interactive viewers.

I think the little “tension” between Adam and Blake is good mood “lightener” for the show. It adds a little more to the show then just judges picking singers. It helps the audience to relate a little more, because you can see normal conversations happen, along with some “picking” at each other jokes between friends. This helps show that these judges are indeed real people.

At the end of 2018, The Voice launched yet another way to gain even more interaction from their viewers, The Comeback Stage. Six artists from blind auditions that didn’t have a judge turn for them, will be chosen for The Comeback Stage, where they will then be coached by a fifth judge. The judge will pick two finalists and then those two finalists will then appear on the Live Playoffs Results where America will then use the Twitter Instant Save to decide which artist will stay and continue on The Voice. The winning artist will then choose which of the four judges they want to work with. They only show clips of the progress of the artists on The Comeback Stage during the airing of the show, otherwise if you want to see more of it, you can watch on YouTube, The Voice Official App, Instagram TV, Facebook, and NBC.com. This was a great way to hopefully get more interactions, followings, and traffic on these different medias. It also is such a wide option of medias that if someone doesn’t have social media like Instagram or Facebook, they still have a way to follow along with the other outlets.

References:
The Voice: Integration With Live Television
The Voice Launching The Comeback Stage

1-2 Branding: A Day in the Life

The apps I visit most often are Instagram and Facebook. Instagram is a type of social media with followers where you can post photos and videos on your permanent feed. While you’re also able to post photos and videos on your story, which stays up for only 24 hours. Instagram also came out with a “hightlights” feature, which allows you to “highlight” or save your stories and categorize them in the way you’d like on your profile. Facebook on the other hand, you can share links like articles, youtube videos, etc. as well as personal things like photos and videos and check into places. You are able to like pages, which is in essence following a business or event. You are also able to RSVP to public events.

I think overall, I have a positive reaction to digital media. I only follow accounts and pages that I’m interested in, because of this there isn’t a lot of negative feed when I log on.

I prefer Instagram over Facebook, however I enjoyed it more when the feed was chronological over recommended. I enjoy looking at different memes and funny videos on Instagram. I also have recently started following people who letter on iPad using Procreate, so I’ve followed different people who do tutorials of lettering. I also enjoy following travel blogs and photography accounts.

I receive a few emails from companies that I truly enjoy, otherwise, I try and not sign up for emails at all. One company specifically that I’ve signed up for is Seregentee. They are company that go around the world to find different fabrics to make different products like pocket tees, laptop cases, backpacks, camera straps, etc. and you are able to choose a fabric based one where it’s from and what cause you are helping. For instance, I am a big supporter of anti-human trafficking work and they have several fabrics that go toward that cause. I’m actually a sucker for click bait subject lines. So if a company can have a catchy subject line, whether it be giveaways or sales, I will definitely click on it and see what else this entails.

I think in the past several years digital marketing has sky rocketed. Companies are able to target their consumers more specifically, which causes the consumers to look into their companies, brands, and products more. I believer if done correctly, digital media can be a game changer for a lot of companies.

8-1 Blog: Marketing

Advice I would give to someone who is new to the industry about ethical practices would be to be honest, take responsibility, try and be as fair as possible, be respectful, and be transparent. Being honest within the company and those working with the company, meaning, being straightforward and truthful about the products and/or services and situations. Taking responsibility is important, especially, in situations where mistakes have occurred. Owning up to those mistakes, and taking any constructive criticism well. Trying to be as fair as possible by balancing needs and interests to the best of your ability. Respect will go a long way when dealing with people in general, whether within the company with employees, or outside the company with clients. People are more understanding, more willing to accommodate, more willing to work with each other when respect is given and when they feel respected. Transparency can create a spirit of openness which is important when trying to create an ethical business of any kind.

Resources:
Code of Conduct | AMA Statement of Ethics

3-1 Blog: Marketing Campaigns and SMART Goals

Tactics are things you will do on a daily basis: replying to emails, tweeting, reaching out to bloggers/vloggers, etc. while strategies are the overall vision of how you will accomplish your goals and objectives.

SMART (specific, measurable, attainable, realistic, and timely) goals are important to any marketing campaign. These goals will help keep a company stay on track while also measure their growth. There are 5 questions you should ask yourself while setting SMART goals; one for each letter of SMART.

Specific — Can the detail in the information sufficiently pinpoint problems and opportunities?Measurable — Can a quantitative or qualitative attribute be applied to create a metric?
Actionable — Can the information be applied to the specific problem faced by the manager?Relevant — Can the information be applied to the specific problem faced by the manager?
Timely — Can the information be viewed through time to identify trends?

In specific to Little Launcher, the new pet toy designed for both dogs and cats at SNHU Pet Supply, one example of a strategy would be getting sales for the Little Launcher, from existing customers. The tactic to this strategy would be to email existing customers who have purchased anything dog or cat related with an announcement of the product, along with an exclusive price for previous customers or a discount code of some sort.

If you use a discount code specific to existing customers for the Little Launcher, the sales can be tracked based on how many times the discount was used.

One key performance indicator (KPI) the company could use is the Marketing Originated Customers metric, especially since the pet store has been using more traditional uses of marketing up until this point. This metric gives the company a view into how much of the customer base is driven by marketing. This could be beneficial and crucial, because if the marketing strategies aren’t working, the company needs to know so they can revamp their plan and strategies. This would also be helpful for the company, since they’re use to traditional marketing over integrated marketing.

Resources:

Marketing Strategy vs. Tactics: Explaining the Difference

Marketing Originated Customers

Go Ahead, Run from Jesus.

 

prodigalson2

“How briefly Your holy people possessed Your holy place, and now our enemies have destroyed it. Sometimes it seems as though we never belonged to You, as though we had never been known as Your people.”
Isaiah 63:18-19

Relate this to our salvation, our lives, and isn’t it the same? We say yes to Jesus. On fire. Fueled. Refreshed. Passionate. Motivated. Confident.
And then life comes, the enemy begins throwing things at you to destroy you, your walk, your faith, your reputation, but most importantly to curse God and stop following Him –
to “seem as though you never belonged to Him, as though you had never been His.”

But the beautiful thing is we live “post Jesus.” Jesus took care of it all on the cross. And I’m here to tell you, that if you truly know Jesus, that if you really have a relationship with Him, if you really are a son or daughter of the King, if you have experienced life, the saving grace of the cross, if you are no longer dead, but instead have everlasting life, that no matter how far you run, no matter how hard you try “to seem like you never belonged to Him,” He will not let the enemy destroy you, God will never stop pursuing you. And WHEN you turn back to Him, because you will, because you are a child of God at your core and a have a new heart that only beats for Jesus, your relationship with Jesus will have only gotten sweeter.

Now, you’re wondering, how am I so sure? How am I so confident that you will turn back and everything with Jesus will be better? Because I’ve lived it. I went from following Jesus with everything in me, to running as far as I possibly could in an instance. So, I get it. Life sucks. You don’t understand. Lost hope. Given up. Pissed. Hurt. Upset. Betrayed. Lost. I get it. I’ve been there, actually, sometimes, I’m still there. But Godis gracious and He reminds me that I am His child. He reminds me of the purpose He has put over my life. He reminds me of how He loves and how He will never stop pursuing. Ever.

So, child, I tell you, go ahead and run, but remember at the end of the day you will come back to your Father with open arms. So why not just start in that direction today?

But God, who is rich in mercy, because of His great love that He had for us, made us alive with the Messiah even though we were dead in trespasses. You are saved by grace!”
Ephesians 2:4-5

Rain is Good

rain

Yesterday, for the first time in months, it rained. And it rained all day. It was dark and gloomy, all day. But yesterday, I was beyond thankful for the answered prayer for rain. Yesterday, every time I looked outside I couldn’t help but smile. It’s all about perspective.

Rain is cleansing. Rain brings the weakened, the ones barely holding on, back to life. Yesterday, most everyone was just as excited as I was about the rain. To drive in the rain, to walk in the rain, to feed their animals in the rain, because rain is a good thing. Sometimes I think in our lives we forget that rain is good. We walk through seasons of sunshine and rainbows that we forget we need to be cleansed by the storm.

Storms suck. End of story. However, I know for myself, I always come out stronger after a storm, I come out cleansed and refreshed. Rejuvenated.

So I’m here to tell you if you’re in a storm, a storm that maybe Jesus allowed you to walk through (Mark 4:35-36), remember He’s in the boat asleep (Mark 4:38). He’s got everything under control. So find rest and peace in Jesus being asleep in the boat in the midst of your chaos. Find peace in the fact that when the time is right, Jesus will tell the storm to cease and IT WILL (Mark 4:39). So for now, dance in the rain, find peace among the chaos of the storm, because on the other end of this rain, there is hope. There is life.

35 “As evening came, Jesus said to his disciples, ‘Let’s cross to the other side of the lake.’ 36 So they took Jesus in the boat and started out, leaving the crowds behind (although other boats followed). 37 But soon a fierce storm came up. High waves were breaking into the boat, and it began to fill with water. 38 Jesus was sleeping at the back of the boat with his head on a cushion. The disciples woke him up, shouting, ‘Teacher, don’t you care that we’re going to drown?’ 39 When Jesus woke up, he rebuked the wind and said to the waves, ‘Silence! Be still!’ Suddenly the wind stopped, and there was a great calm. 40 Then he asked them, ‘Why are you afraid? Do you still have no faith?’”

Mark 4:35-40